Cargando…
Effects of social sustainability signaling on neural valuation signals and taste-experience of food products
Value-based decision making occurs when individuals choose between different alternatives and place a value on each alternative and its attributes. Marketing actions frequently manipulate product attributes, by adding, e.g., health claims on the packaging. A previous imaging study found that an embl...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2015
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4561672/ https://www.ncbi.nlm.nih.gov/pubmed/26441576 http://dx.doi.org/10.3389/fnbeh.2015.00247 |