Does Product Placement Change Television Viewers’ Social Behavior?

To what extent are television viewers affected by the behaviors and decisions they see modeled by characters in television soap operas? Collaborating with scriptwriters for three prime-time nationally-broadcast Spanish-language telenovelas, we embedded scenes about topics such as drunk driving or sa...

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Detalles Bibliográficos
Autores principales: Paluck, Elizabeth Levy, Lagunes, Paul, Green, Donald P., Vavreck, Lynn, Peer, Limor, Gomila, Robin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4580471/
https://www.ncbi.nlm.nih.gov/pubmed/26398217
http://dx.doi.org/10.1371/journal.pone.0138610

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4580471/
https://www.ncbi.nlm.nih.gov/pubmed/26398217
http://dx.doi.org/10.1371/journal.pone.0138610

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