The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior

Green products are appealing. Thus, labeling products as environmentally friendly is an effective strategy to increase sales. However, the labels often promise more than the products can actually deliver. In the present research, we examined the expectation that consumers with high ecological motiva...

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Detalles Bibliográficos
Autores principales: Hahnel, Ulf J. J., Arnold, Oliver, Waschto, Michael, Korcaj, Liridon, Hillmann, Karen, Roser, Damaris, Spada, Hans
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2015
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4585300/
https://www.ncbi.nlm.nih.gov/pubmed/26441767
http://dx.doi.org/10.3389/fpsyg.2015.01392

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4585300/
https://www.ncbi.nlm.nih.gov/pubmed/26441767
http://dx.doi.org/10.3389/fpsyg.2015.01392

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