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Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching
Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others' esteem and the desire to meet others' expectations. Though all play a role, only the desire to meet others' expectations can sustain compliance when neither public nor priv...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4593938/ https://www.ncbi.nlm.nih.gov/pubmed/26500568 http://dx.doi.org/10.3389/fpsyg.2015.01413 |
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author | Andrighetto, Giulia Grieco, Daniela Tummolini, Luca |
author_facet | Andrighetto, Giulia Grieco, Daniela Tummolini, Luca |
author_sort | Andrighetto, Giulia |
collection | PubMed |
description | Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others' esteem and the desire to meet others' expectations. Though all play a role, only the desire to meet others' expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others' “empirical” or “normative” expectations. We propose a new experimental design to isolate this motivation and to investigate what kind of expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others' normative expectations can motivate a significant number of people to comply with costly social norms. |
format | Online Article Text |
id | pubmed-4593938 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2015 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-45939382015-10-23 Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching Andrighetto, Giulia Grieco, Daniela Tummolini, Luca Front Psychol Psychology Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others' esteem and the desire to meet others' expectations. Though all play a role, only the desire to meet others' expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others' “empirical” or “normative” expectations. We propose a new experimental design to isolate this motivation and to investigate what kind of expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others' normative expectations can motivate a significant number of people to comply with costly social norms. Frontiers Media S.A. 2015-10-06 /pmc/articles/PMC4593938/ /pubmed/26500568 http://dx.doi.org/10.3389/fpsyg.2015.01413 Text en Copyright © 2015 Andrighetto, Grieco and Tummolini. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Andrighetto, Giulia Grieco, Daniela Tummolini, Luca Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title | Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title_full | Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title_fullStr | Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title_full_unstemmed | Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title_short | Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
title_sort | perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4593938/ https://www.ncbi.nlm.nih.gov/pubmed/26500568 http://dx.doi.org/10.3389/fpsyg.2015.01413 |
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