Self-Advantage in the Online World

In the current research, screen name was employed to explore the possible cognitive advantage for self-related online material. The results showed that one’s own screen name and real name were detected faster than famous names in both visual search and discrimination tasks. In comparison, there was...

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Detalles Bibliográficos
Autores principales: Yang, Hongsheng, Wang, Fang, Gu, Nianjun, Zhang, Ying
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2015
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4604152/
https://www.ncbi.nlm.nih.gov/pubmed/26461490
http://dx.doi.org/10.1371/journal.pone.0140654
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author Yang, Hongsheng
Wang, Fang
Gu, Nianjun
Zhang, Ying
author_facet Yang, Hongsheng
Wang, Fang
Gu, Nianjun
Zhang, Ying
author_sort Yang, Hongsheng
collection PubMed
description In the current research, screen name was employed to explore the possible cognitive advantage for self-related online material. The results showed that one’s own screen name and real name were detected faster than famous names in both visual search and discrimination tasks. In comparison, there was no difference in visual search speed for the two kinds of self-related names. These findings extend self-advantage from the physical world to the virtual online environment and confirm its robustness. In addition, the present findings also suggest that familiarity might not be the determining factor for self-advantage.
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spelling pubmed-46041522015-10-20 Self-Advantage in the Online World Yang, Hongsheng Wang, Fang Gu, Nianjun Zhang, Ying PLoS One Research Article In the current research, screen name was employed to explore the possible cognitive advantage for self-related online material. The results showed that one’s own screen name and real name were detected faster than famous names in both visual search and discrimination tasks. In comparison, there was no difference in visual search speed for the two kinds of self-related names. These findings extend self-advantage from the physical world to the virtual online environment and confirm its robustness. In addition, the present findings also suggest that familiarity might not be the determining factor for self-advantage. Public Library of Science 2015-10-13 /pmc/articles/PMC4604152/ /pubmed/26461490 http://dx.doi.org/10.1371/journal.pone.0140654 Text en © 2015 Yang et al http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
spellingShingle Research Article
Yang, Hongsheng
Wang, Fang
Gu, Nianjun
Zhang, Ying
Self-Advantage in the Online World
title Self-Advantage in the Online World
title_full Self-Advantage in the Online World
title_fullStr Self-Advantage in the Online World
title_full_unstemmed Self-Advantage in the Online World
title_short Self-Advantage in the Online World
title_sort self-advantage in the online world
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4604152/
https://www.ncbi.nlm.nih.gov/pubmed/26461490
http://dx.doi.org/10.1371/journal.pone.0140654
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