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An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel
INTRODUCTION: Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching...
Autores principales: | Lewis, Michael, Wang, Yanwen, Cahn, Zachary, Berg, Carla J |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4636604/ https://www.ncbi.nlm.nih.gov/pubmed/26534732 http://dx.doi.org/10.1136/bmjopen-2015-008796 |
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