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An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit

In recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-ci...

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Detalles Bibliográficos
Autores principales: Wang, Lei, Zhan, Yongcheng, Li, Qiudan, Zeng, Daniel D., Leischow, Scott J., Okamoto, Janet
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4661688/
https://www.ncbi.nlm.nih.gov/pubmed/26610541
http://dx.doi.org/10.3390/ijerph121114916
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author Wang, Lei
Zhan, Yongcheng
Li, Qiudan
Zeng, Daniel D.
Leischow, Scott J.
Okamoto, Janet
author_facet Wang, Lei
Zhan, Yongcheng
Li, Qiudan
Zeng, Daniel D.
Leischow, Scott J.
Okamoto, Janet
author_sort Wang, Lei
collection PubMed
description In recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-cigarette flavors based on data collected from Reddit. Flavor popularity, mixing, characteristics, trends, and brands are analyzed. Fruit flavors were mentioned the most (n = 15,720) among all the posts and were among the most popular flavors (n = 2902) used in mixed blends. Strawberry and vanilla flavors were the most popular for e-juice mixing. The number of posts discussing e-cigarette flavors has increased sharply since 2014. Mt. Baker Vapor and Hangen were the most popular brands discussed among users. Information posted on Reddit about e-cigarette flavors reflected consumers’ interest in a variety of flavors. Our findings suggest that Reddit could be used for data mining and analysis of e-cigarette-related content. Understanding how e-cigarette consumers’ view and utilize flavors within their vaping experience and how producers and marketers use social media to promote flavors and sell products could provide valuable information for regulatory decision-makers.
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spelling pubmed-46616882015-12-10 An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit Wang, Lei Zhan, Yongcheng Li, Qiudan Zeng, Daniel D. Leischow, Scott J. Okamoto, Janet Int J Environ Res Public Health Article In recent years, the emerging electronic cigarette (e-cigarette) marketplace has shown great development prospects all over the world. Reddit, one of the most popular forums in the world, has a very large user group and thus great influence. This study aims to gain a systematic understanding of e-cigarette flavors based on data collected from Reddit. Flavor popularity, mixing, characteristics, trends, and brands are analyzed. Fruit flavors were mentioned the most (n = 15,720) among all the posts and were among the most popular flavors (n = 2902) used in mixed blends. Strawberry and vanilla flavors were the most popular for e-juice mixing. The number of posts discussing e-cigarette flavors has increased sharply since 2014. Mt. Baker Vapor and Hangen were the most popular brands discussed among users. Information posted on Reddit about e-cigarette flavors reflected consumers’ interest in a variety of flavors. Our findings suggest that Reddit could be used for data mining and analysis of e-cigarette-related content. Understanding how e-cigarette consumers’ view and utilize flavors within their vaping experience and how producers and marketers use social media to promote flavors and sell products could provide valuable information for regulatory decision-makers. MDPI 2015-11-20 2015-11 /pmc/articles/PMC4661688/ /pubmed/26610541 http://dx.doi.org/10.3390/ijerph121114916 Text en © 2015 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wang, Lei
Zhan, Yongcheng
Li, Qiudan
Zeng, Daniel D.
Leischow, Scott J.
Okamoto, Janet
An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title_full An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title_fullStr An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title_full_unstemmed An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title_short An Examination of Electronic Cigarette Content on Social Media: Analysis of E-Cigarette Flavor Content on Reddit
title_sort examination of electronic cigarette content on social media: analysis of e-cigarette flavor content on reddit
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4661688/
https://www.ncbi.nlm.nih.gov/pubmed/26610541
http://dx.doi.org/10.3390/ijerph121114916
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