Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?

An intensive radio campaign in rural areas of Burkina Faso addressed multiple key behaviors to reduce child mortality, using a randomized cluster design. After 20 months, despite innovative approaches and high reported listenership, only modest reported change in behavior was found, mainly related t...

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Detalles Bibliográficos
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Global Health: Science and Practice 2015
Materias:
Editorial
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4682576/
https://www.ncbi.nlm.nih.gov/pubmed/26681698
http://dx.doi.org/10.9745/GHSP-D-15-00331
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collection PubMed
description An intensive radio campaign in rural areas of Burkina Faso addressed multiple key behaviors to reduce child mortality, using a randomized cluster design. After 20 months, despite innovative approaches and high reported listenership, only modest reported change in behavior was found, mainly related to care seeking rather than habitual behavior such as hand washing. Various methodologic difficulties may have obscured a true greater impact. Analysis of the intervention after its full 35-month duration may reveal more impact, including on actual child mortality. Improving a number of key behaviors is essential to child survival efforts, and much of it may require strong and sustained efforts.
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spelling pubmed-46825762016-01-15 Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition? Glob Health Sci Pract Editorial An intensive radio campaign in rural areas of Burkina Faso addressed multiple key behaviors to reduce child mortality, using a randomized cluster design. After 20 months, despite innovative approaches and high reported listenership, only modest reported change in behavior was found, mainly related to care seeking rather than habitual behavior such as hand washing. Various methodologic difficulties may have obscured a true greater impact. Analysis of the intervention after its full 35-month duration may reveal more impact, including on actual child mortality. Improving a number of key behaviors is essential to child survival efforts, and much of it may require strong and sustained efforts. Global Health: Science and Practice 2015-12-15 /pmc/articles/PMC4682576/ /pubmed/26681698 http://dx.doi.org/10.9745/GHSP-D-15-00331 Text en © Global Health: Science and Practice. http://creativecommons.org/licenses/by/3.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly cited. To view a copy of the license, visit http://creativecommons.org/licenses/by/3.0/. When linking to this article, please use the following permanent link: http://dx.doi.org/10.9745/GHSP-D-15-00331.
spellingShingle Editorial
Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title_full Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title_fullStr Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title_full_unstemmed Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title_short Behavior Change Fast and Slow: Changing Multiple Key Behaviors a Long-Term Proposition?
title_sort behavior change fast and slow: changing multiple key behaviors a long-term proposition?
topic Editorial
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4682576/
https://www.ncbi.nlm.nih.gov/pubmed/26681698
http://dx.doi.org/10.9745/GHSP-D-15-00331

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