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Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter

OBJECTIVE: This study explores the presence and actions of an electronic cigarette (e-cigarette) brand, Blu, on Twitter to observe how marketing messages are sent and diffused through the retweet (i.e., message forwarding) functionality. Retweet networks enable messages to reach additional Twitter u...

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Detalles Bibliográficos
Autores principales:	Chu, Kar-Hai, Unger, Jennifer B., Allem, Jon-Patrick, Pattarroyo, Monica, Soto, Daniel, Cruz, Tess Boley, Yang, Haodong, Jiang, Ling, Yang, Christopher C.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2015
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4694088/ https://www.ncbi.nlm.nih.gov/pubmed/26684746 http://dx.doi.org/10.1371/journal.pone.0145387

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