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How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good

Three studies were conducted to examine the validity of the four versions of BIATs that are supposed to measure the same construct but differ in shared focal category. Study 1 investigated the criterion validity of four BIATs measuring attitudes toward flower versus insect. Study 2 examined the expe...

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Autores principales: Shi, Yuanyuan, Cai, Huajian, Shen, Yiqin Alicia, Yang, Jing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4738292/
https://www.ncbi.nlm.nih.gov/pubmed/26869948
http://dx.doi.org/10.3389/fpsyg.2016.00038
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author Shi, Yuanyuan
Cai, Huajian
Shen, Yiqin Alicia
Yang, Jing
author_facet Shi, Yuanyuan
Cai, Huajian
Shen, Yiqin Alicia
Yang, Jing
author_sort Shi, Yuanyuan
collection PubMed
description Three studies were conducted to examine the validity of the four versions of BIATs that are supposed to measure the same construct but differ in shared focal category. Study 1 investigated the criterion validity of four BIATs measuring attitudes toward flower versus insect. Study 2 examined the experimental sensitivity of four BIATs by considering attitudes toward induced ingroup versus outgroup. Study 3 examined the predictive power of the four BIATs by investigating attitudes toward the commercial beverages Coke versus Sprite. The findings suggested that for the two attributes “good” and “bad,” “good” rather than “bad” proved to be good as a shared focal category; for two targets, so long as they clearly differed in goodness or valence, the “good” rather than “bad” target emerged as good for a shared focal category. Beyond this case, either target worked well. These findings may facilitate the understanding of the BIAT and its future applications.
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spelling pubmed-47382922016-02-11 How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good Shi, Yuanyuan Cai, Huajian Shen, Yiqin Alicia Yang, Jing Front Psychol Psychology Three studies were conducted to examine the validity of the four versions of BIATs that are supposed to measure the same construct but differ in shared focal category. Study 1 investigated the criterion validity of four BIATs measuring attitudes toward flower versus insect. Study 2 examined the experimental sensitivity of four BIATs by considering attitudes toward induced ingroup versus outgroup. Study 3 examined the predictive power of the four BIATs by investigating attitudes toward the commercial beverages Coke versus Sprite. The findings suggested that for the two attributes “good” and “bad,” “good” rather than “bad” proved to be good as a shared focal category; for two targets, so long as they clearly differed in goodness or valence, the “good” rather than “bad” target emerged as good for a shared focal category. Beyond this case, either target worked well. These findings may facilitate the understanding of the BIAT and its future applications. Frontiers Media S.A. 2016-02-03 /pmc/articles/PMC4738292/ /pubmed/26869948 http://dx.doi.org/10.3389/fpsyg.2016.00038 Text en Copyright © 2016 Shi, Cai, Shen and Yang. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Shi, Yuanyuan
Cai, Huajian
Shen, Yiqin Alicia
Yang, Jing
How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title_full How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title_fullStr How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title_full_unstemmed How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title_short How to Set Focal Categories for Brief Implicit Association Test? “Good” Is Good, “Bad” Is Not So Good
title_sort how to set focal categories for brief implicit association test? “good” is good, “bad” is not so good
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4738292/
https://www.ncbi.nlm.nih.gov/pubmed/26869948
http://dx.doi.org/10.3389/fpsyg.2016.00038
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