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Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes

Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. O...

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Detalles Bibliográficos
Autores principales: Compton, Josh, Jackson, Ben, Dimmock, James A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4746429/
https://www.ncbi.nlm.nih.gov/pubmed/26903925
http://dx.doi.org/10.3389/fpsyg.2016.00122
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author Compton, Josh
Jackson, Ben
Dimmock, James A.
author_facet Compton, Josh
Jackson, Ben
Dimmock, James A.
author_sort Compton, Josh
collection PubMed
description Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.
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spelling pubmed-47464292016-02-22 Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes Compton, Josh Jackson, Ben Dimmock, James A. Front Psychol Psychology Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory. Frontiers Media S.A. 2016-02-09 /pmc/articles/PMC4746429/ /pubmed/26903925 http://dx.doi.org/10.3389/fpsyg.2016.00122 Text en Copyright © 2016 Compton, Jackson and Dimmock. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Compton, Josh
Jackson, Ben
Dimmock, James A.
Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title_full Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title_fullStr Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title_full_unstemmed Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title_short Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
title_sort persuading others to avoid persuasion: inoculation theory and resistant health attitudes
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4746429/
https://www.ncbi.nlm.nih.gov/pubmed/26903925
http://dx.doi.org/10.3389/fpsyg.2016.00122
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