Cargando…
Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes
Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. O...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2016
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4746429/ https://www.ncbi.nlm.nih.gov/pubmed/26903925 http://dx.doi.org/10.3389/fpsyg.2016.00122 |
_version_ | 1782414813968728064 |
---|---|
author | Compton, Josh Jackson, Ben Dimmock, James A. |
author_facet | Compton, Josh Jackson, Ben Dimmock, James A. |
author_sort | Compton, Josh |
collection | PubMed |
description | Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory. |
format | Online Article Text |
id | pubmed-4746429 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2016 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-47464292016-02-22 Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes Compton, Josh Jackson, Ben Dimmock, James A. Front Psychol Psychology Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory. Frontiers Media S.A. 2016-02-09 /pmc/articles/PMC4746429/ /pubmed/26903925 http://dx.doi.org/10.3389/fpsyg.2016.00122 Text en Copyright © 2016 Compton, Jackson and Dimmock. http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Compton, Josh Jackson, Ben Dimmock, James A. Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title | Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title_full | Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title_fullStr | Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title_full_unstemmed | Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title_short | Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes |
title_sort | persuading others to avoid persuasion: inoculation theory and resistant health attitudes |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4746429/ https://www.ncbi.nlm.nih.gov/pubmed/26903925 http://dx.doi.org/10.3389/fpsyg.2016.00122 |
work_keys_str_mv | AT comptonjosh persuadingotherstoavoidpersuasioninoculationtheoryandresistanthealthattitudes AT jacksonben persuadingotherstoavoidpersuasioninoculationtheoryandresistanthealthattitudes AT dimmockjamesa persuadingotherstoavoidpersuasioninoculationtheoryandresistanthealthattitudes |