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An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy

People typically attribute more responsibility to those individuals who are infected with sexually transmitted diseases (STD) than other diseases. This study tested how different routes (i.e., sexually transmitted or foodborne) of transmission have an impact on individuals’ general perception on sti...

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Detalles Bibliográficos
Autores principales: Yoo, Jina H., Jang, Suahn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Canadian Center of Science and Education 2012
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4776953/
https://www.ncbi.nlm.nih.gov/pubmed/22980337
http://dx.doi.org/10.5539/gjhs.v4n4p15
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author Yoo, Jina H.
Jang, Suahn
author_facet Yoo, Jina H.
Jang, Suahn
author_sort Yoo, Jina H.
collection PubMed
description People typically attribute more responsibility to those individuals who are infected with sexually transmitted diseases (STD) than other diseases. This study tested how different routes (i.e., sexually transmitted or foodborne) of transmission have an impact on individuals’ general perception on stigma/shame and the attributions of responsibility, when controlling for symptoms/conditions of the hypothetical virus infection. Two hundreds and ninety eight college students were recruited for the study. As predicted, people who were attributed with control over contracting the virus (i.e., sexually transmitted route) were likely to be assigned a greater level of personal responsibility and were more likely to receive blame from others than people who were attributed relatively less control over contracting the virus (i.e., foodborne). The relationship between the attribution of responsibility and communication efficacy was also assessed. The results supported our prediction that there was a significant association between the attribution of responsibility and communication efficacy, in that the perceived controllability of the situation, perceived responsibility for the situation, and blame were all significantly correlated with communication efficacy in a negative direction. Practical applications by evaluating the effectiveness of the actual Merck’s Gardasil advertisement were discussed that the Gardasil advertisement appears to reduce the perceived shame and stigma associated with the sexually transmitted nature of the virus by not revealing the true nature of the virus upfront.
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spelling pubmed-47769532016-04-21 An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy Yoo, Jina H. Jang, Suahn Glob J Health Sci Articles People typically attribute more responsibility to those individuals who are infected with sexually transmitted diseases (STD) than other diseases. This study tested how different routes (i.e., sexually transmitted or foodborne) of transmission have an impact on individuals’ general perception on stigma/shame and the attributions of responsibility, when controlling for symptoms/conditions of the hypothetical virus infection. Two hundreds and ninety eight college students were recruited for the study. As predicted, people who were attributed with control over contracting the virus (i.e., sexually transmitted route) were likely to be assigned a greater level of personal responsibility and were more likely to receive blame from others than people who were attributed relatively less control over contracting the virus (i.e., foodborne). The relationship between the attribution of responsibility and communication efficacy was also assessed. The results supported our prediction that there was a significant association between the attribution of responsibility and communication efficacy, in that the perceived controllability of the situation, perceived responsibility for the situation, and blame were all significantly correlated with communication efficacy in a negative direction. Practical applications by evaluating the effectiveness of the actual Merck’s Gardasil advertisement were discussed that the Gardasil advertisement appears to reduce the perceived shame and stigma associated with the sexually transmitted nature of the virus by not revealing the true nature of the virus upfront. Canadian Center of Science and Education 2012-07 2012-05-21 /pmc/articles/PMC4776953/ /pubmed/22980337 http://dx.doi.org/10.5539/gjhs.v4n4p15 Text en Copyright: © Canadian Center of Science and Education http://creativecommons.org/licenses/by/3.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/).
spellingShingle Articles
Yoo, Jina H.
Jang, Suahn
An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title_full An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title_fullStr An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title_full_unstemmed An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title_short An Attributional Analysis of Stigma Associated with Sexually Transmitted Diseases and Its Relationship with Communication Efficacy
title_sort attributional analysis of stigma associated with sexually transmitted diseases and its relationship with communication efficacy
topic Articles
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4776953/
https://www.ncbi.nlm.nih.gov/pubmed/22980337
http://dx.doi.org/10.5539/gjhs.v4n4p15
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