The Relationship Between the Customer Relationship Management and Patients’ Loyalty to Hospitals

BACKGROUND AND AIM: Customer Relationship Management (CRM) with its various components has been considered as a tool causing customers’ loyalty. The present study aims to investigate the relationship between the various components of customer relationship management and patients’ loyalty to the plac...

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Detalles Bibliográficos
Autores principales: Hajikhani, Shadi, Tabibi, Seyed Jamaledin, Riahi, Leila
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Canadian Center of Science and Education 2016
Materias:
Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4803969/
https://www.ncbi.nlm.nih.gov/pubmed/26493416
http://dx.doi.org/10.5539/gjhs.v8n3p65

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4803969/
https://www.ncbi.nlm.nih.gov/pubmed/26493416
http://dx.doi.org/10.5539/gjhs.v8n3p65

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