Social Entrepreneurship: A Case Study From Brazil

Through careful sourcing of commodities, cost-cutting efficiencies, and realistic pricing, 3 large contraceptive social marketing programs evolved into profit-making enterprises while continuing to make low-priced contraceptives available to low-income consumers on a substantial scale.

Detalles Bibliográficos
Autor principal: Harvey, Phil
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Global Health: Science and Practice 2016
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4807744/
https://www.ncbi.nlm.nih.gov/pubmed/27016539
http://dx.doi.org/10.9745/GHSP-D-15-00182
Descripción
Sumario:Through careful sourcing of commodities, cost-cutting efficiencies, and realistic pricing, 3 large contraceptive social marketing programs evolved into profit-making enterprises while continuing to make low-priced contraceptives available to low-income consumers on a substantial scale.

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