Cargando…

Leveraging Social Computing for Personalized Crisis Communication using Social Media

Introduction: The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, peopl...

Descripción completa

Detalles Bibliográficos
Autores principales: Leykin, Dmitry, Aharonson-Daniel, Limor, Lahad, Mooli
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4821767/
https://www.ncbi.nlm.nih.gov/pubmed/27092290
http://dx.doi.org/10.1371/currents.dis.b2c5870adf1b7a77af82e7d5552aabe7
_version_ 1782425634175188992
author Leykin, Dmitry
Aharonson-Daniel, Limor
Lahad, Mooli
author_facet Leykin, Dmitry
Aharonson-Daniel, Limor
Lahad, Mooli
author_sort Leykin, Dmitry
collection PubMed
description Introduction: The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. Methods: The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Results: Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. Discussion: The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication.
format Online
Article
Text
id pubmed-4821767
institution National Center for Biotechnology Information
language English
publishDate 2016
publisher Public Library of Science
record_format MEDLINE/PubMed
spelling pubmed-48217672016-04-17 Leveraging Social Computing for Personalized Crisis Communication using Social Media Leykin, Dmitry Aharonson-Daniel, Limor Lahad, Mooli PLoS Curr Review Introduction: The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. Methods: The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Results: Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. Discussion: The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication. Public Library of Science 2016-03-24 /pmc/articles/PMC4821767/ /pubmed/27092290 http://dx.doi.org/10.1371/currents.dis.b2c5870adf1b7a77af82e7d5552aabe7 Text en © 2016 Leykin, Aharonson-Daniel, Lahad, et al http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited.
spellingShingle Review
Leykin, Dmitry
Aharonson-Daniel, Limor
Lahad, Mooli
Leveraging Social Computing for Personalized Crisis Communication using Social Media
title Leveraging Social Computing for Personalized Crisis Communication using Social Media
title_full Leveraging Social Computing for Personalized Crisis Communication using Social Media
title_fullStr Leveraging Social Computing for Personalized Crisis Communication using Social Media
title_full_unstemmed Leveraging Social Computing for Personalized Crisis Communication using Social Media
title_short Leveraging Social Computing for Personalized Crisis Communication using Social Media
title_sort leveraging social computing for personalized crisis communication using social media
topic Review
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4821767/
https://www.ncbi.nlm.nih.gov/pubmed/27092290
http://dx.doi.org/10.1371/currents.dis.b2c5870adf1b7a77af82e7d5552aabe7
work_keys_str_mv AT leykindmitry leveragingsocialcomputingforpersonalizedcrisiscommunicationusingsocialmedia
AT aharonsondaniellimor leveragingsocialcomputingforpersonalizedcrisiscommunicationusingsocialmedia
AT lahadmooli leveragingsocialcomputingforpersonalizedcrisiscommunicationusingsocialmedia