Validity of Willingness to Pay Measures under Preference Uncertainty

Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference unc...

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Detalles Bibliográficos
Autores principales: Braun, Carola, Rehdanz, Katrin, Schmidt, Ulrich
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4838267/
https://www.ncbi.nlm.nih.gov/pubmed/27096163
http://dx.doi.org/10.1371/journal.pone.0154078

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