Cargando…

The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test

An ecologically valid experiment investigated the propositions that (a) people’s judgments are influenced by contextual cues, (b) that they are often unaware that those cues influenced them, and (c) that even when they know the cues should influence them, they do not readily incorporate those cues i...

Descripción completa

Detalles Bibliográficos
Autores principales: Jacoby, Jacob, Galak, Jeff
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4841522/
https://www.ncbi.nlm.nih.gov/pubmed/27105148
http://dx.doi.org/10.1371/journal.pone.0154383
_version_ 1782428401516150784
author Jacoby, Jacob
Galak, Jeff
author_facet Jacoby, Jacob
Galak, Jeff
author_sort Jacoby, Jacob
collection PubMed
description An ecologically valid experiment investigated the propositions that (a) people’s judgments are influenced by contextual cues, (b) that they are often unaware that those cues influenced them, and (c) that even when they know the cues should influence them, they do not readily incorporate those cues into their judgment formation. After participating in a realistic simulation of a shopping experience, 405 consumers made judgments about whether the product they examined contained fresh or preserved grapefruit sections. Our findings show that despite being aware that contextual cues (such as the location within a store where the product is sold, the type of container it is sold in, and whether the container is chilled or not) generally influence the judgment at hand, people generally fail to realize that their specific judgments were influenced at all. These findings replicate prior studies, thereby extending the generalizability and robustness of prior research.
format Online
Article
Text
id pubmed-4841522
institution National Center for Biotechnology Information
language English
publishDate 2016
publisher Public Library of Science
record_format MEDLINE/PubMed
spelling pubmed-48415222016-04-29 The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test Jacoby, Jacob Galak, Jeff PLoS One Research Article An ecologically valid experiment investigated the propositions that (a) people’s judgments are influenced by contextual cues, (b) that they are often unaware that those cues influenced them, and (c) that even when they know the cues should influence them, they do not readily incorporate those cues into their judgment formation. After participating in a realistic simulation of a shopping experience, 405 consumers made judgments about whether the product they examined contained fresh or preserved grapefruit sections. Our findings show that despite being aware that contextual cues (such as the location within a store where the product is sold, the type of container it is sold in, and whether the container is chilled or not) generally influence the judgment at hand, people generally fail to realize that their specific judgments were influenced at all. These findings replicate prior studies, thereby extending the generalizability and robustness of prior research. Public Library of Science 2016-04-22 /pmc/articles/PMC4841522/ /pubmed/27105148 http://dx.doi.org/10.1371/journal.pone.0154383 Text en © 2016 Jacoby, Galak http://creativecommons.org/licenses/by/4.0/ This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Jacoby, Jacob
Galak, Jeff
The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title_full The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title_fullStr The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title_full_unstemmed The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title_short The Influence of Contextual Cues in Judgment Formation: An Ecologically Valid Test
title_sort influence of contextual cues in judgment formation: an ecologically valid test
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4841522/
https://www.ncbi.nlm.nih.gov/pubmed/27105148
http://dx.doi.org/10.1371/journal.pone.0154383
work_keys_str_mv AT jacobyjacob theinfluenceofcontextualcuesinjudgmentformationanecologicallyvalidtest
AT galakjeff theinfluenceofcontextualcuesinjudgmentformationanecologicallyvalidtest
AT jacobyjacob influenceofcontextualcuesinjudgmentformationanecologicallyvalidtest
AT galakjeff influenceofcontextualcuesinjudgmentformationanecologicallyvalidtest