Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout

BACKGROUND: Awareness campaigns are ubiquitous, but little is known about their potential effectiveness because traditional evaluations are often unfeasible. For 40 years, the “Great American Smokeout” (GASO) has encouraged media coverage and popular engagement with smoking cessation on the third Th...

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Detalles Bibliográficos
Autores principales: Ayers, John W, Westmaas, J Lee, Leas, Eric C, Benton, Adrian, Chen, Yunqi, Dredze, Mark, Althouse, Benjamin M
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4869240/
https://www.ncbi.nlm.nih.gov/pubmed/27227151
http://dx.doi.org/10.2196/publichealth.5304

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4869240/
https://www.ncbi.nlm.nih.gov/pubmed/27227151
http://dx.doi.org/10.2196/publichealth.5304

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