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Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout
BACKGROUND: Awareness campaigns are ubiquitous, but little is known about their potential effectiveness because traditional evaluations are often unfeasible. For 40 years, the “Great American Smokeout” (GASO) has encouraged media coverage and popular engagement with smoking cessation on the third Th...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4869240/ https://www.ncbi.nlm.nih.gov/pubmed/27227151 http://dx.doi.org/10.2196/publichealth.5304 |