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Promoting a Hand Hygiene Program Using Social Media: An Observational Study

BACKGROUND: Hand hygiene is an important component in infection control to protect patient safety and reduce health care-associated infection. OBJECTIVE: Our aim was to evaluate the efficacy of different social media on the promotion of a hand hygiene (HH) program. METHODS: The observational study w...

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Autores principales: Pan, Sung-Ching, Sheng, Wang-Huei, Tien, Kuei-Lien, Chien, Kuang-Tse, Chen, Yee-Chun, Chang, Shawn-Chwen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4869248/
https://www.ncbi.nlm.nih.gov/pubmed/27227159
http://dx.doi.org/10.2196/publichealth.5101
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author Pan, Sung-Ching
Sheng, Wang-Huei
Tien, Kuei-Lien
Chien, Kuang-Tse
Chen, Yee-Chun
Chang, Shawn-Chwen
author_facet Pan, Sung-Ching
Sheng, Wang-Huei
Tien, Kuei-Lien
Chien, Kuang-Tse
Chen, Yee-Chun
Chang, Shawn-Chwen
author_sort Pan, Sung-Ching
collection PubMed
description BACKGROUND: Hand hygiene is an important component in infection control to protect patient safety and reduce health care-associated infection. OBJECTIVE: Our aim was to evaluate the efficacy of different social media on the promotion of a hand hygiene (HH) program. METHODS: The observational study was conducted from May 5 to December 31, 2014, at a 2600-bed tertiary care hospital. A 3-minute video of an HH campaign in 8 languages was posted to YouTube. The Chinese version was promoted through three platforms: the hospital website, the hospital group email, and the Facebook site of a well-known Internet illustrator. The video traffic was analyzed via Google Analytics. HH compliance was measured in November 2013 and 2014. RESULTS: There were 5252 views of the video, mainly of the Chinese-language version (3509/5252, 66.81%). The NTUH website had 24,000 subscribers, and 151 of them viewed the video (connection rate was 151/24,000, 0.63%). There were 9967 users of the hospital email group and the connection rate was 0.91% (91/9967). The connection rate was 6.17% (807/13,080) from Facebook, significantly higher than the other 2 venues (both P<.001). HH compliance sustained from 83.7% (473/565) in 2013 to 86.7% (589/679) in 2014 (P=.13) among all HCWs. CONCLUSIONS: Facebook had the highest connection rate in the HH video campaign. The use of novel social media such as Facebook should be considered for future programs that promote hand hygiene and other healthy behaviors.
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spelling pubmed-48692482016-05-25 Promoting a Hand Hygiene Program Using Social Media: An Observational Study Pan, Sung-Ching Sheng, Wang-Huei Tien, Kuei-Lien Chien, Kuang-Tse Chen, Yee-Chun Chang, Shawn-Chwen JMIR Public Health Surveill Original Paper BACKGROUND: Hand hygiene is an important component in infection control to protect patient safety and reduce health care-associated infection. OBJECTIVE: Our aim was to evaluate the efficacy of different social media on the promotion of a hand hygiene (HH) program. METHODS: The observational study was conducted from May 5 to December 31, 2014, at a 2600-bed tertiary care hospital. A 3-minute video of an HH campaign in 8 languages was posted to YouTube. The Chinese version was promoted through three platforms: the hospital website, the hospital group email, and the Facebook site of a well-known Internet illustrator. The video traffic was analyzed via Google Analytics. HH compliance was measured in November 2013 and 2014. RESULTS: There were 5252 views of the video, mainly of the Chinese-language version (3509/5252, 66.81%). The NTUH website had 24,000 subscribers, and 151 of them viewed the video (connection rate was 151/24,000, 0.63%). There were 9967 users of the hospital email group and the connection rate was 0.91% (91/9967). The connection rate was 6.17% (807/13,080) from Facebook, significantly higher than the other 2 venues (both P<.001). HH compliance sustained from 83.7% (473/565) in 2013 to 86.7% (589/679) in 2014 (P=.13) among all HCWs. CONCLUSIONS: Facebook had the highest connection rate in the HH video campaign. The use of novel social media such as Facebook should be considered for future programs that promote hand hygiene and other healthy behaviors. JMIR Publications 2016-02-02 /pmc/articles/PMC4869248/ /pubmed/27227159 http://dx.doi.org/10.2196/publichealth.5101 Text en ©Sung-Ching Pan, Wang-Huei Sheng, Kuei-Lien Tien, Kuang-Tse Chien, Yee-Chun Chen, Shawn-Chwen Chang. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 02.02.2016. https://creativecommons.org/licenses/by/2.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/ (https://creativecommons.org/licenses/by/2.0/) ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Public Health and Surveillance, is properly cited. The complete bibliographic information, a link to the original publication on http://publichealth.jmir.org, as well as this copyright and license information must be included.
spellingShingle Original Paper
Pan, Sung-Ching
Sheng, Wang-Huei
Tien, Kuei-Lien
Chien, Kuang-Tse
Chen, Yee-Chun
Chang, Shawn-Chwen
Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title_full Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title_fullStr Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title_full_unstemmed Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title_short Promoting a Hand Hygiene Program Using Social Media: An Observational Study
title_sort promoting a hand hygiene program using social media: an observational study
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4869248/
https://www.ncbi.nlm.nih.gov/pubmed/27227159
http://dx.doi.org/10.2196/publichealth.5101
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