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Who walks into vape shops in Southern California?: a naturalistic observation of customers

BACKGROUND: The rising popularity of electronic cigarettes (e-cigarettes) has been accompanied by the proliferation of vape shops in the United States. Vape shops are devoted to the sale of e-cigarettes and e-juices. This study aimed to describe the age, gender, and ethnicity of customers who freque...

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Autores principales: Sussman, Steve, Allem, Jon-Patrick, Garcia, Jocelyn, Unger, Jennifer B., Cruz, Tess Boley, Garcia, Robert, Baezconde-Garbanati, Lourdes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4880826/
https://www.ncbi.nlm.nih.gov/pubmed/27231480
http://dx.doi.org/10.1186/s12971-016-0082-y
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author Sussman, Steve
Allem, Jon-Patrick
Garcia, Jocelyn
Unger, Jennifer B.
Cruz, Tess Boley
Garcia, Robert
Baezconde-Garbanati, Lourdes
author_facet Sussman, Steve
Allem, Jon-Patrick
Garcia, Jocelyn
Unger, Jennifer B.
Cruz, Tess Boley
Garcia, Robert
Baezconde-Garbanati, Lourdes
author_sort Sussman, Steve
collection PubMed
description BACKGROUND: The rising popularity of electronic cigarettes (e-cigarettes) has been accompanied by the proliferation of vape shops in the United States. Vape shops are devoted to the sale of e-cigarettes and e-juices. This study aimed to describe the age, gender, and ethnicity of customers who frequent these shops, determine whether conversations transpire between retailers and customers, as well as identify the types of activities taking place while customers are inside the store. METHODS: A naturalistic observation study of 186 customers in 59 vape shops in Southern California was completed in locations that were relatively high in Korean, Non-Hispanic white, Hispanic, or African American ethnicity. RESULTS: Across all shops, the average estimated age of customers was 30.29 years old (SD = 9.70), 53 % were estimated to be non-Hispanic white, and 79 % were males; few minors entered the shops. Conversations about vaping related topics were prevalent (e.g., sampling e-juices, receiving help on hardware, and talking about vaping). Purchases were commonly observed as well as customers lounging in the shop. CONCLUSION: Vape shops provide consumers a place to purchase and discuss e-cigarettes and offer an environment that serves as a place of recreation with customers lounging once inside. Findings should inform local tobacco control efforts and regulatory policies in the future.
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spelling pubmed-48808262016-05-27 Who walks into vape shops in Southern California?: a naturalistic observation of customers Sussman, Steve Allem, Jon-Patrick Garcia, Jocelyn Unger, Jennifer B. Cruz, Tess Boley Garcia, Robert Baezconde-Garbanati, Lourdes Tob Induc Dis Short Report BACKGROUND: The rising popularity of electronic cigarettes (e-cigarettes) has been accompanied by the proliferation of vape shops in the United States. Vape shops are devoted to the sale of e-cigarettes and e-juices. This study aimed to describe the age, gender, and ethnicity of customers who frequent these shops, determine whether conversations transpire between retailers and customers, as well as identify the types of activities taking place while customers are inside the store. METHODS: A naturalistic observation study of 186 customers in 59 vape shops in Southern California was completed in locations that were relatively high in Korean, Non-Hispanic white, Hispanic, or African American ethnicity. RESULTS: Across all shops, the average estimated age of customers was 30.29 years old (SD = 9.70), 53 % were estimated to be non-Hispanic white, and 79 % were males; few minors entered the shops. Conversations about vaping related topics were prevalent (e.g., sampling e-juices, receiving help on hardware, and talking about vaping). Purchases were commonly observed as well as customers lounging in the shop. CONCLUSION: Vape shops provide consumers a place to purchase and discuss e-cigarettes and offer an environment that serves as a place of recreation with customers lounging once inside. Findings should inform local tobacco control efforts and regulatory policies in the future. BioMed Central 2016-05-26 /pmc/articles/PMC4880826/ /pubmed/27231480 http://dx.doi.org/10.1186/s12971-016-0082-y Text en © The Author(s). 2016 Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
spellingShingle Short Report
Sussman, Steve
Allem, Jon-Patrick
Garcia, Jocelyn
Unger, Jennifer B.
Cruz, Tess Boley
Garcia, Robert
Baezconde-Garbanati, Lourdes
Who walks into vape shops in Southern California?: a naturalistic observation of customers
title Who walks into vape shops in Southern California?: a naturalistic observation of customers
title_full Who walks into vape shops in Southern California?: a naturalistic observation of customers
title_fullStr Who walks into vape shops in Southern California?: a naturalistic observation of customers
title_full_unstemmed Who walks into vape shops in Southern California?: a naturalistic observation of customers
title_short Who walks into vape shops in Southern California?: a naturalistic observation of customers
title_sort who walks into vape shops in southern california?: a naturalistic observation of customers
topic Short Report
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4880826/
https://www.ncbi.nlm.nih.gov/pubmed/27231480
http://dx.doi.org/10.1186/s12971-016-0082-y
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