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Does wine glass size influence sales for on-site consumption? A multiple treatment reversal design
BACKGROUND: Wine glass size can influence both perceptions of portion size and the amount poured, but its impact upon purchasing and consumption is unknown. This study aimed to examine the impact of wine glass size on wine sales for on-site consumption, keeping portion size constant. METHODS: In one...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4896022/ https://www.ncbi.nlm.nih.gov/pubmed/27268112 http://dx.doi.org/10.1186/s12889-016-3068-z |