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Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

The aim of the present paper is to show how the variation of the EEG frontal cortical asymmetry is related to the general appreciation perceived during the observation of TV advertisements, in particular considering the influence of the gender and age on it. In particular, we investigated the influe...

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Detalles Bibliográficos
Autores principales:	Cartocci, Giulia, Cherubino, Patrizia, Rossi, Dario, Modica, Enrica, Maglione, Anton Giulio, di Flumeri, Gianluca, Babiloni, Fabio
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Hindawi Publishing Corporation 2016
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4899608/ https://www.ncbi.nlm.nih.gov/pubmed/27313602 http://dx.doi.org/10.1155/2016/3795325

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