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Direct-to-consumer Marketing to People with Hemophilia
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4907439/ https://www.ncbi.nlm.nih.gov/pubmed/27299305 http://dx.doi.org/10.1371/journal.pmed.1001996 |
| _version_ | 1782437539044392960 |
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| author | Kucab, Philip Stepanyan, Katelyn Dow Fugh-Berman, Adriane |
| author_facet | Kucab, Philip Stepanyan, Katelyn Dow Fugh-Berman, Adriane |
| author_sort | Kucab, Philip |
| collection | PubMed |
| description | Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia. |
| format | Online Article Text |
| id | pubmed-4907439 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2016 |
| publisher | Public Library of Science |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-49074392016-07-18 Direct-to-consumer Marketing to People with Hemophilia Kucab, Philip Stepanyan, Katelyn Dow Fugh-Berman, Adriane PLoS Med Policy Forum Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia. Public Library of Science 2016-06-14 /pmc/articles/PMC4907439/ /pubmed/27299305 http://dx.doi.org/10.1371/journal.pmed.1001996 Text en © 2016 Kucab et al http://creativecommons.org/licenses/by/4.0/ This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are properly credited. |
| spellingShingle | Policy Forum Kucab, Philip Stepanyan, Katelyn Dow Fugh-Berman, Adriane Direct-to-consumer Marketing to People with Hemophilia |
| title | Direct-to-consumer Marketing to People with Hemophilia |
| title_full | Direct-to-consumer Marketing to People with Hemophilia |
| title_fullStr | Direct-to-consumer Marketing to People with Hemophilia |
| title_full_unstemmed | Direct-to-consumer Marketing to People with Hemophilia |
| title_short | Direct-to-consumer Marketing to People with Hemophilia |
| title_sort | direct-to-consumer marketing to people with hemophilia |
| topic | Policy Forum |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4907439/ https://www.ncbi.nlm.nih.gov/pubmed/27299305 http://dx.doi.org/10.1371/journal.pmed.1001996 |
| work_keys_str_mv | AT kucabphilip directtoconsumermarketingtopeoplewithhemophilia AT stepanyankatelyndow directtoconsumermarketingtopeoplewithhemophilia AT fughbermanadriane directtoconsumermarketingtopeoplewithhemophilia |