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Direct-to-consumer Marketing to People with Hemophilia

Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.

Detalles Bibliográficos
Autores principales:	Kucab, Philip, Stepanyan, Katelyn Dow, Fugh-Berman, Adriane
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2016
Materias:	Policy Forum
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4907439/ https://www.ncbi.nlm.nih.gov/pubmed/27299305 http://dx.doi.org/10.1371/journal.pmed.1001996

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