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Trust: The Missing Dimension in the Food Retail Transition in Thailand
Thailand has experienced dramatic growth of large national and international modern food retailers, such as supermarkets, hypermarkets and convenience stores in large cities and regional centres in the last two decades. Nevertheless, Thai consumers continue to purchase perishables (fruits, vegetable...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Routledge
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4959112/ https://www.ncbi.nlm.nih.gov/pubmed/27499561 http://dx.doi.org/10.1080/00664677.2016.1174101 |
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author | Banwell, C. Kelly, M. Dixon, J. Seubsman, S-A. Sleigh, A. |
author_facet | Banwell, C. Kelly, M. Dixon, J. Seubsman, S-A. Sleigh, A. |
author_sort | Banwell, C. |
collection | PubMed |
description | Thailand has experienced dramatic growth of large national and international modern food retailers, such as supermarkets, hypermarkets and convenience stores in large cities and regional centres in the last two decades. Nevertheless, Thai consumers continue to purchase perishables (fruits, vegetables and animal products) from fresh markets (wet markets, talat sot) contradicting predictions from analysts that modern food retail chains will rapidly replace fresh markets as the preferred venue for purchasing all types of foods. This paper examines trust in food retail systems as an under-explored dimension lying behind the continued patronage by Thais of fresh markets to purchase perishable items. It derives from a research program commenced in 2005 that includes fieldwork visits, interviews and questionnaires. In the context of the Thai food retail transition, we propose that trust affects relationships between consumers and (1) individual fresh market-based vendors, (2) the food products sold at fresh markets and (3) the food retail system more broadly. If fresh markets can be maintained in the face of sustained pressure from modern national and international food retailers, Thais will continue to use them. Meanwhile, trust is a relatively unrecognised dimension that is supporting the continued existence of traditional food retail formats. |
format | Online Article Text |
id | pubmed-4959112 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2016 |
publisher | Routledge |
record_format | MEDLINE/PubMed |
spelling | pubmed-49591122016-08-05 Trust: The Missing Dimension in the Food Retail Transition in Thailand Banwell, C. Kelly, M. Dixon, J. Seubsman, S-A. Sleigh, A. Anthropol Forum Articles Thailand has experienced dramatic growth of large national and international modern food retailers, such as supermarkets, hypermarkets and convenience stores in large cities and regional centres in the last two decades. Nevertheless, Thai consumers continue to purchase perishables (fruits, vegetables and animal products) from fresh markets (wet markets, talat sot) contradicting predictions from analysts that modern food retail chains will rapidly replace fresh markets as the preferred venue for purchasing all types of foods. This paper examines trust in food retail systems as an under-explored dimension lying behind the continued patronage by Thais of fresh markets to purchase perishable items. It derives from a research program commenced in 2005 that includes fieldwork visits, interviews and questionnaires. In the context of the Thai food retail transition, we propose that trust affects relationships between consumers and (1) individual fresh market-based vendors, (2) the food products sold at fresh markets and (3) the food retail system more broadly. If fresh markets can be maintained in the face of sustained pressure from modern national and international food retailers, Thais will continue to use them. Meanwhile, trust is a relatively unrecognised dimension that is supporting the continued existence of traditional food retail formats. Routledge 2016-04-02 2016-06-08 /pmc/articles/PMC4959112/ /pubmed/27499561 http://dx.doi.org/10.1080/00664677.2016.1174101 Text en © 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group http://creativecommons.org/licenses/by/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. |
spellingShingle | Articles Banwell, C. Kelly, M. Dixon, J. Seubsman, S-A. Sleigh, A. Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title | Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title_full | Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title_fullStr | Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title_full_unstemmed | Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title_short | Trust: The Missing Dimension in the Food Retail Transition in Thailand |
title_sort | trust: the missing dimension in the food retail transition in thailand |
topic | Articles |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4959112/ https://www.ncbi.nlm.nih.gov/pubmed/27499561 http://dx.doi.org/10.1080/00664677.2016.1174101 |
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