Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets

BACKGROUND: In this paper a new approach is applied to the area of marketing research. The aim of this paper is to recognize how brain activity responds during the visualization of short video advertisements using discrete classification techniques. By means of low cost electroencephalography device...

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Detalles Bibliográficos
Autores principales: Soria Morillo, Luis M., Alvarez-Garcia, Juan A., Gonzalez-Abril, Luis, Ortega Ramírez, Juan A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4959374/
https://www.ncbi.nlm.nih.gov/pubmed/27454876
http://dx.doi.org/10.1186/s12938-016-0181-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4959374/
https://www.ncbi.nlm.nih.gov/pubmed/27454876
http://dx.doi.org/10.1186/s12938-016-0181-2

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