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Discrete classification technique applied to TV advertisements liking recognition system based on low-cost EEG headsets
BACKGROUND: In this paper a new approach is applied to the area of marketing research. The aim of this paper is to recognize how brain activity responds during the visualization of short video advertisements using discrete classification techniques. By means of low cost electroencephalography device...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4959374/ https://www.ncbi.nlm.nih.gov/pubmed/27454876 http://dx.doi.org/10.1186/s12938-016-0181-2 |