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Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements

Cigarette warning labels are important sources of risk information, but warning research for other tobacco products is limited. This study aimed to gauge perceptions about warnings that may be used for e-cigarettes. We conducted six small focus groups in late 2014/early 2015 with adult current e-cig...

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Autores principales: Wackowski, Olivia A., Hammond, David, O’Connor, Richard J., Strasser, Andrew A., Delnevo, Cristine D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4962196/
https://www.ncbi.nlm.nih.gov/pubmed/27376310
http://dx.doi.org/10.3390/ijerph13070655
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author Wackowski, Olivia A.
Hammond, David
O’Connor, Richard J.
Strasser, Andrew A.
Delnevo, Cristine D.
author_facet Wackowski, Olivia A.
Hammond, David
O’Connor, Richard J.
Strasser, Andrew A.
Delnevo, Cristine D.
author_sort Wackowski, Olivia A.
collection PubMed
description Cigarette warning labels are important sources of risk information, but warning research for other tobacco products is limited. This study aimed to gauge perceptions about warnings that may be used for e-cigarettes. We conducted six small focus groups in late 2014/early 2015 with adult current e-cigarette users and cigarette-only smokers. Participants rated and discussed their perceptions of six e-cigarette warning statements, and warnings in two existing Vuse and MarkTen e-cigarette ads. Participants were open to e-cigarette warnings and provided the strongest reactions to statements warning that e-liquid/e-vapor or e-cigarettes can be poisonous, contain toxins, or are “not a safe alternative to smoking”. However, many also noted that these statements were exaggerated, potentially misleading, and could scare smokers away from reducing their harm by switching to e-cigarettes. Opinions on the Food and Drug Administration’s proposed nicotine addiction warning and warnings that e-cigarettes had not been approved for smoking cessation or had unknown health effects were mixed. Participants perceived MarkTen’s advertisement warning to be stronger and more noticeable than Vuse’s. Care should be taken in developing e-cigarette warnings given their relative recentness and potential for harm reduction compared to other tobacco products. Additional research, including with varied audiences, would be instructive.
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spelling pubmed-49621962016-08-01 Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements Wackowski, Olivia A. Hammond, David O’Connor, Richard J. Strasser, Andrew A. Delnevo, Cristine D. Int J Environ Res Public Health Article Cigarette warning labels are important sources of risk information, but warning research for other tobacco products is limited. This study aimed to gauge perceptions about warnings that may be used for e-cigarettes. We conducted six small focus groups in late 2014/early 2015 with adult current e-cigarette users and cigarette-only smokers. Participants rated and discussed their perceptions of six e-cigarette warning statements, and warnings in two existing Vuse and MarkTen e-cigarette ads. Participants were open to e-cigarette warnings and provided the strongest reactions to statements warning that e-liquid/e-vapor or e-cigarettes can be poisonous, contain toxins, or are “not a safe alternative to smoking”. However, many also noted that these statements were exaggerated, potentially misleading, and could scare smokers away from reducing their harm by switching to e-cigarettes. Opinions on the Food and Drug Administration’s proposed nicotine addiction warning and warnings that e-cigarettes had not been approved for smoking cessation or had unknown health effects were mixed. Participants perceived MarkTen’s advertisement warning to be stronger and more noticeable than Vuse’s. Care should be taken in developing e-cigarette warnings given their relative recentness and potential for harm reduction compared to other tobacco products. Additional research, including with varied audiences, would be instructive. MDPI 2016-06-30 2016-07 /pmc/articles/PMC4962196/ /pubmed/27376310 http://dx.doi.org/10.3390/ijerph13070655 Text en © 2016 by the authors; licensee MDPI, Basel, Switzerland. https://creativecommons.org/licenses/by/4.0/This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) ).
spellingShingle Article
Wackowski, Olivia A.
Hammond, David
O’Connor, Richard J.
Strasser, Andrew A.
Delnevo, Cristine D.
Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title_full Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title_fullStr Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title_full_unstemmed Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title_short Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements
title_sort smokers’ and e-cigarette users’ perceptions about e-cigarette warning statements
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4962196/
https://www.ncbi.nlm.nih.gov/pubmed/27376310
http://dx.doi.org/10.3390/ijerph13070655
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