How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

BACKGROUND: More people are seeking health information online than ever before and pharmaceutical companies are increasingly marketing their drugs through social media. OBJECTIVE: The aim was to examine two major concerns related to online direct-to-consumer pharmaceutical advertising: (1) how discl...

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Detalles Bibliográficos
Autores principales: DeAndrea, David Christopher, Vendemia, Megan Ashley
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4971390/
https://www.ncbi.nlm.nih.gov/pubmed/27435883
http://dx.doi.org/10.2196/jmir.5972

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4971390/
https://www.ncbi.nlm.nih.gov/pubmed/27435883
http://dx.doi.org/10.2196/jmir.5972

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