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Targeted Facebook Advertising is a Novel and Effective Method of Recruiting Participants into a Human Papillomavirus Vaccine Effectiveness Study
BACKGROUND: Targeted advertising using social networking sites (SNS) as a recruitment strategy in health research is in its infancy. OBJECTIVE: The aim of this study was to determine the feasibility of targeted Facebook advertisements to increase recruitment of unvaccinated women into a human papill...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4975794/ https://www.ncbi.nlm.nih.gov/pubmed/27450586 http://dx.doi.org/10.2196/resprot.5679 |