Explicit Associative Learning and Memory in Synesthetes and Nonsynesthetes

Most current theories regarding the development of synesthesia focus on cross-modal neural connections and genetic underpinnings, but recent evidence has revitalized the potential role of associative learning. In the present study, we compared synesthetes’ and controls’ ability to explicitly learn shape-color pairings. Using a continuous measure of accuracy and multiple testing blocks, we found that synesthetes learned these pairings faster than controls. In a delayed retest, synesthetes outperformed controls, demonstrating enhanced long-term memory for shape–color associations. Following this retest, participants learned shuffled associations, and we found little evidence for group differences in subsequent learning ability. Overall, our findings support the hypothesis that synesthetes have exceptional associative learning abilities and further specify that this advantage pertains to the initial learning rate and long-term retention of associations.