Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

BACKGROUND: Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digita...

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Detalles Bibliográficos
Autores principales: Davis, Kevin C, Shafer, Paul R, Rodes, Robert, Kim, Annice, Hansen, Heather, Patel, Deesha, Coln, Caryn, Beistle, Diane
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5040867/
https://www.ncbi.nlm.nih.gov/pubmed/27627853
http://dx.doi.org/10.2196/jmir.5683

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