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Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutica...

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Detalles Bibliográficos
Autores principales: Dzeparoski, Marjan, Trajkovic-Jolevska, Suzana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Institute of Immunobiology and Human Genetics 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042642/
https://www.ncbi.nlm.nih.gov/pubmed/27703582
http://dx.doi.org/10.3889/oamjms.2016.075
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author Dzeparoski, Marjan
Trajkovic-Jolevska, Suzana
author_facet Dzeparoski, Marjan
Trajkovic-Jolevska, Suzana
author_sort Dzeparoski, Marjan
collection PubMed
description Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products.
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spelling pubmed-50426422016-10-04 Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines Dzeparoski, Marjan Trajkovic-Jolevska, Suzana Open Access Maced J Med Sci Public Health Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing strategies in the wider sense and other products, for other small to medium sized companies in other countries of interest with similar regulations and help them understand how to position and promote themselves and their products. Institute of Immunobiology and Human Genetics 2016-09-15 2016-07-04 /pmc/articles/PMC5042642/ /pubmed/27703582 http://dx.doi.org/10.3889/oamjms.2016.075 Text en Copyright: © 2016 Marjan Dzeparoski, Suzana Trajkovic-Jolevska. http://creativecommons.org/licenses/by/2.5/ This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Public Health
Dzeparoski, Marjan
Trajkovic-Jolevska, Suzana
Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title_full Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title_fullStr Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title_full_unstemmed Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title_short Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
title_sort analysis of marketing strategy for food supplements and over-the-counter medicines
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042642/
https://www.ncbi.nlm.nih.gov/pubmed/27703582
http://dx.doi.org/10.3889/oamjms.2016.075
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