Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutica...

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Detalles Bibliográficos
Autores principales: Dzeparoski, Marjan, Trajkovic-Jolevska, Suzana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Institute of Immunobiology and Human Genetics 2016
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042642/
https://www.ncbi.nlm.nih.gov/pubmed/27703582
http://dx.doi.org/10.3889/oamjms.2016.075

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042642/
https://www.ncbi.nlm.nih.gov/pubmed/27703582
http://dx.doi.org/10.3889/oamjms.2016.075

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