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Analysis of Marketing Strategy for Food Supplements and Over-The-Counter Medicines
Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutica...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Institute of Immunobiology and Human Genetics
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042642/ https://www.ncbi.nlm.nih.gov/pubmed/27703582 http://dx.doi.org/10.3889/oamjms.2016.075 |