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Not always a matter of context: direct effects of red on arousal but context-dependent moderations on valence
The arousal theory of color proposes that red is associated with arousal. Research on the color-in-context theory, in turn, states that the context in which red is perceived influences its valence-related meaning and behavioral responses to it. This study faces and integrates these theories by exami...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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PeerJ Inc.
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5045874/ https://www.ncbi.nlm.nih.gov/pubmed/27703858 http://dx.doi.org/10.7717/peerj.2515 |