Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol

INTRODUCTION: Crowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one cro...

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Detalles Bibliográficos
Autores principales: Liu, Chuncheng, Mao, Jessica, Wong, Terrence, Tang, Weiming, Tso, Lai Sze, Tang, Songyuan, Zhang, Ye, Zhang, Wei, Qin, Yilu, Chen, Zihuang, Ma, Wei, Kang, Dianming, Li, Haochu, Liao, Meizhen, Mollan, Katie, Hudgens, Michael, Bayus, Barry, Huang, Shujie, Yang, Bin, Wei, Chongyi, Tucker, Joseph D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2016
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5073617/
https://www.ncbi.nlm.nih.gov/pubmed/27697868
http://dx.doi.org/10.1136/bmjopen-2015-010755

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