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New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour

China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment has steadily improved, cultural changes...

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Autores principales: Del Giudice, Teresa, Cicia, Gianni, Grunert, Klaus G., Krystallis, Athanasios K., Zhou, Yanfeng, Cembalo, Luigi, Verneau, Fabio, Caracciolo, Francesco
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PAGEPress Publications, Pavia, Italy 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5076731/
https://www.ncbi.nlm.nih.gov/pubmed/27800438
http://dx.doi.org/10.4081/ijfs.2016.5273
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author Del Giudice, Teresa
Cicia, Gianni
Grunert, Klaus G.
Krystallis, Athanasios K.
Zhou, Yanfeng
Cembalo, Luigi
Verneau, Fabio
Caracciolo, Francesco
author_facet Del Giudice, Teresa
Cicia, Gianni
Grunert, Klaus G.
Krystallis, Athanasios K.
Zhou, Yanfeng
Cembalo, Luigi
Verneau, Fabio
Caracciolo, Francesco
author_sort Del Giudice, Teresa
collection PubMed
description China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment has steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West. The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness towards non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.
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spelling pubmed-50767312016-10-31 New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour Del Giudice, Teresa Cicia, Gianni Grunert, Klaus G. Krystallis, Athanasios K. Zhou, Yanfeng Cembalo, Luigi Verneau, Fabio Caracciolo, Francesco Ital J Food Saf Applied Studies China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment has steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West. The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness towards non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables. PAGEPress Publications, Pavia, Italy 2016-04-19 /pmc/articles/PMC5076731/ /pubmed/27800438 http://dx.doi.org/10.4081/ijfs.2016.5273 Text en ©Copyright L. Fasolato et al. http://creativecommons.org/licenses/by-nc/3.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Applied Studies
Del Giudice, Teresa
Cicia, Gianni
Grunert, Klaus G.
Krystallis, Athanasios K.
Zhou, Yanfeng
Cembalo, Luigi
Verneau, Fabio
Caracciolo, Francesco
New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title_full New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title_fullStr New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title_full_unstemmed New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title_short New Trends in the Chinese Diet: Cultural Influences on Consumer Behaviour
title_sort new trends in the chinese diet: cultural influences on consumer behaviour
topic Applied Studies
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5076731/
https://www.ncbi.nlm.nih.gov/pubmed/27800438
http://dx.doi.org/10.4081/ijfs.2016.5273
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