Validation of the Social Networking Activity Intensity Scale among Junior Middle School Students in China

BACKGROUND: Online social networking use has been integrated into adolescents’ daily life and the intensity of online social networking use may have important consequences on adolescents’ well-being. However, there are few validated instruments to measure social networking use intensity. The present study aims to develop the Social Networking Activity Intensity Scale (SNAIS) and validate it among junior middle school students in China. METHODS: A total of 910 students who were social networking users were recruited from two junior middle schools in Guangzhou, and 114 students were retested after two weeks to examine the test-retest reliability. The psychometrics of the SNAIS were estimated using appropriate statistical methods. RESULTS: Two factors, Social Function Use Intensity (SFUI) and Entertainment Function Use Intensity (EFUI), were clearly identified by both exploratory and confirmatory factor analyses. No ceiling or floor effects were observed for the SNAIS and its two subscales. The SNAIS and its two subscales exhibited acceptable reliability (Cronbach’s alpha = 0.89, 0.90 and 0.60, and test-retest Intra-class Correlation Coefficient = 0.85, 0.87 and 0.67 for Overall scale, SFUI and EFUI subscale, respectively, p<0.001). As expected, the SNAIS and its subscale scores were correlated significantly with emotional connection to social networking, social networking addiction, Internet addiction, and characteristics related to social networking use. CONCLUSIONS: The SNAIS is an easily self-administered scale with good psychometric properties. It would facilitate more research in this field worldwide and specifically in the Chinese population.