Cargando…
Why do consumers respond to eco-labels? The case of Korea
Although eco-labels were introduced with the intention of encouraging eco-friendly purchasing behavior by consumers, they have had little effect on consumers’ purchasing decisions, and therefore a significant gap exists between eco-label awareness and actual purchasing behavior. The aim of this stud...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2016
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5095107/ https://www.ncbi.nlm.nih.gov/pubmed/27867822 http://dx.doi.org/10.1186/s40064-016-3550-1 |