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Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial
BACKGROUND: While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose–response...
Autores principales: | McAfee, Tim, Davis, Kevin C, Shafer, Paul, Patel, Deesha, Alexander, Robert, Bunnell, Rebecca |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BMJ Publishing Group
2017
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5108680/ https://www.ncbi.nlm.nih.gov/pubmed/26678518 http://dx.doi.org/10.1136/tobaccocontrol-2015-052517 |
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