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Exploring the impact of word-of-mouth about Physicians’ service quality on patient choice based on online health communities
BACKGROUND: Health care service is a high-credence service and patients may face difficulties ascertaining service quality in order to make choices about their available treatment options. Online health communities (OHCs) provide a convenient channel for patients to search for physicians’ informatio...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2016
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5124243/ https://www.ncbi.nlm.nih.gov/pubmed/27888834 http://dx.doi.org/10.1186/s12911-016-0386-0 |