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Exploring the impact of word-of-mouth about Physicians’ service quality on patient choice based on online health communities

BACKGROUND: Health care service is a high-credence service and patients may face difficulties ascertaining service quality in order to make choices about their available treatment options. Online health communities (OHCs) provide a convenient channel for patients to search for physicians’ informatio...

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Detalles Bibliográficos
Autores principales: Lu, Naiji, Wu, Hong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5124243/
https://www.ncbi.nlm.nih.gov/pubmed/27888834
http://dx.doi.org/10.1186/s12911-016-0386-0