IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL

INTRODUCTION: One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS: This study used a cross sectional descriptive methodology. The study wa...

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Detalles Bibliográficos
Autores principales: Hosseini, Seyed Mojtaba, Etesaminia, Samira, Jafari, Mehrnoosh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: AVICENA, d.o.o., Sarajevo 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5149436/
https://www.ncbi.nlm.nih.gov/pubmed/27999486
http://dx.doi.org/10.5455/msm.2016.28.366-369
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author Hosseini, Seyed Mojtaba
Etesaminia, Samira
Jafari, Mehrnoosh
author_facet Hosseini, Seyed Mojtaba
Etesaminia, Samira
Jafari, Mehrnoosh
author_sort Hosseini, Seyed Mojtaba
collection PubMed
description INTRODUCTION: One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS: This study used a cross sectional descriptive methodology. The study was conducted during 6 months in 2015. The studied population included patients of private hospitals in Tehran. Random sampling was used (n = 200). Data was collected by an author-made questionnaire for service marketing factors. Reliability and validity of the questionnaire were confirmed. Data analysis was done using factor analysis test in SPSS 20. RESULTS: The results showed that constant attendance of physicians and nurses has the highest effect (0.707%) on patient tendency toward private hospitals.
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spelling pubmed-51494362016-12-20 IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL Hosseini, Seyed Mojtaba Etesaminia, Samira Jafari, Mehrnoosh Mater Sociomed Original Paper INTRODUCTION: One of the important factors of correct management is to identify the reasons for patient tendency toward private hospitals. This study measures these factors based on service marketing mixes. PATIENTS AND METHODS: This study used a cross sectional descriptive methodology. The study was conducted during 6 months in 2015. The studied population included patients of private hospitals in Tehran. Random sampling was used (n = 200). Data was collected by an author-made questionnaire for service marketing factors. Reliability and validity of the questionnaire were confirmed. Data analysis was done using factor analysis test in SPSS 20. RESULTS: The results showed that constant attendance of physicians and nurses has the highest effect (0.707%) on patient tendency toward private hospitals. AVICENA, d.o.o., Sarajevo 2016-10 2016-10-17 /pmc/articles/PMC5149436/ /pubmed/27999486 http://dx.doi.org/10.5455/msm.2016.28.366-369 Text en Copyright: © 2016 Seyed Mojtaba Hosseini, Samira Etesaminia, and Mehrnoosh Jafari http://creativecommons.org/licenses/by-nc/4.0/ This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Paper
Hosseini, Seyed Mojtaba
Etesaminia, Samira
Jafari, Mehrnoosh
IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title_full IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title_fullStr IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title_full_unstemmed IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title_short IDENTIFYING ELEVEN FACTORS OF SERVICE MARKETING MIX (4PS) EFFECTIVE ON TENDENCY OF PATIENTS TOWARD PRIVATE HOSPITAL
title_sort identifying eleven factors of service marketing mix (4ps) effective on tendency of patients toward private hospital
topic Original Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5149436/
https://www.ncbi.nlm.nih.gov/pubmed/27999486
http://dx.doi.org/10.5455/msm.2016.28.366-369
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