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Neural Pathway of Renovative and Innovative Products Appreciation
According to the level of change an invention makes on existing things and how it overrides people’s mental schemas on established categories, new inventions can be classified into two groups: incremental inventions (i.e., renovations), which make minor improvements on existing designs, and radical...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5150253/ https://www.ncbi.nlm.nih.gov/pubmed/27941936 http://dx.doi.org/10.1038/srep38800 |