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What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi
BACKGROUND: After a piece of information is put into a network, its fate depends on the behaviors of the nodes of the network; nodes that are equipped with the hardware and software of the age of information and are more powerful than any time in the past. This study suggests that a useful research...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer International Publishing
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5174010/ https://www.ncbi.nlm.nih.gov/pubmed/28053833 http://dx.doi.org/10.1186/s40064-016-3771-3 |
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author | Sabbar, Shaho Hyun, Daiwon |
author_facet | Sabbar, Shaho Hyun, Daiwon |
author_sort | Sabbar, Shaho |
collection | PubMed |
description | BACKGROUND: After a piece of information is put into a network, its fate depends on the behaviors of the nodes of the network; nodes that are equipped with the hardware and software of the age of information and are more powerful than any time in the past. This study suggests that a useful research for communication, marketing and advertising would be one that looks for patterns in the reactions of the nodes toward different pieces of information. RESULTS: This study has used Facebook to see how people have reacted to different types of messages in terms of liking, sharing and commenting. Rather than looking for universal, generalizable patterns we have tried to examine the practicality of the proposed method. The practical aspect of the study comes after a short theoretical discussion on the issue of flow of information in a digital world. The results revealed dozens of significant relations between the examined variables. CONCLUSIONS: This study, its theoretical discussion and results suggest that it would be practical to study the relations between the characteristics of Facebook messages and the type of reactions (liking, sharing and commenting) that they attract. |
format | Online Article Text |
id | pubmed-5174010 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2016 |
publisher | Springer International Publishing |
record_format | MEDLINE/PubMed |
spelling | pubmed-51740102017-01-04 What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi Sabbar, Shaho Hyun, Daiwon Springerplus Research BACKGROUND: After a piece of information is put into a network, its fate depends on the behaviors of the nodes of the network; nodes that are equipped with the hardware and software of the age of information and are more powerful than any time in the past. This study suggests that a useful research for communication, marketing and advertising would be one that looks for patterns in the reactions of the nodes toward different pieces of information. RESULTS: This study has used Facebook to see how people have reacted to different types of messages in terms of liking, sharing and commenting. Rather than looking for universal, generalizable patterns we have tried to examine the practicality of the proposed method. The practical aspect of the study comes after a short theoretical discussion on the issue of flow of information in a digital world. The results revealed dozens of significant relations between the examined variables. CONCLUSIONS: This study, its theoretical discussion and results suggest that it would be practical to study the relations between the characteristics of Facebook messages and the type of reactions (liking, sharing and commenting) that they attract. Springer International Publishing 2016-12-20 /pmc/articles/PMC5174010/ /pubmed/28053833 http://dx.doi.org/10.1186/s40064-016-3771-3 Text en © The Author(s) 2016 Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. |
spellingShingle | Research Sabbar, Shaho Hyun, Daiwon What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title | What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title_full | What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title_fullStr | What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title_full_unstemmed | What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title_short | What makes it likeable? A study on the reactions to messages in a digital social network: the case of Facebook in Farsi |
title_sort | what makes it likeable? a study on the reactions to messages in a digital social network: the case of facebook in farsi |
topic | Research |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5174010/ https://www.ncbi.nlm.nih.gov/pubmed/28053833 http://dx.doi.org/10.1186/s40064-016-3771-3 |
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