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Colours’ Impact on Morality: Evidence from Event-related Potentials

Black and white have been shown to be representations of moral concepts. The purpose of this study was to investigate whether colours other than black and white have similar effects on words related to morality and to determine the time course of these effects. We presented moral and immoral words i...

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Detalles Bibliográficos
Autores principales: Gan, Tian, Fang, Wei, Ge, Liezhong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5177878/
https://www.ncbi.nlm.nih.gov/pubmed/28004749
http://dx.doi.org/10.1038/srep38373
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author Gan, Tian
Fang, Wei
Ge, Liezhong
author_facet Gan, Tian
Fang, Wei
Ge, Liezhong
author_sort Gan, Tian
collection PubMed
description Black and white have been shown to be representations of moral concepts. The purpose of this study was to investigate whether colours other than black and white have similar effects on words related to morality and to determine the time course of these effects. We presented moral and immoral words in three colours (red, green and blue) in a Moral Stroop task and used the event-related potential (ERP) technique to identify the temporal dynamics of the impact of colours on moral judgement. The behavioural results showed that it took longer for people to judge immoral words than moral words when the words were coloured green than when they were red or blue. The ERP results revealed the time course of these effects. Three stages were identified in the significant effects of P200, N300 and LPC. These findings suggest a metaphorical association between the colour green and moral information.
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spelling pubmed-51778782016-12-29 Colours’ Impact on Morality: Evidence from Event-related Potentials Gan, Tian Fang, Wei Ge, Liezhong Sci Rep Article Black and white have been shown to be representations of moral concepts. The purpose of this study was to investigate whether colours other than black and white have similar effects on words related to morality and to determine the time course of these effects. We presented moral and immoral words in three colours (red, green and blue) in a Moral Stroop task and used the event-related potential (ERP) technique to identify the temporal dynamics of the impact of colours on moral judgement. The behavioural results showed that it took longer for people to judge immoral words than moral words when the words were coloured green than when they were red or blue. The ERP results revealed the time course of these effects. Three stages were identified in the significant effects of P200, N300 and LPC. These findings suggest a metaphorical association between the colour green and moral information. Nature Publishing Group 2016-12-22 /pmc/articles/PMC5177878/ /pubmed/28004749 http://dx.doi.org/10.1038/srep38373 Text en Copyright © 2016, The Author(s) http://creativecommons.org/licenses/by/4.0/ This work is licensed under a Creative Commons Attribution 4.0 International License. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/
spellingShingle Article
Gan, Tian
Fang, Wei
Ge, Liezhong
Colours’ Impact on Morality: Evidence from Event-related Potentials
title Colours’ Impact on Morality: Evidence from Event-related Potentials
title_full Colours’ Impact on Morality: Evidence from Event-related Potentials
title_fullStr Colours’ Impact on Morality: Evidence from Event-related Potentials
title_full_unstemmed Colours’ Impact on Morality: Evidence from Event-related Potentials
title_short Colours’ Impact on Morality: Evidence from Event-related Potentials
title_sort colours’ impact on morality: evidence from event-related potentials
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5177878/
https://www.ncbi.nlm.nih.gov/pubmed/28004749
http://dx.doi.org/10.1038/srep38373
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