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Behaviour Centred Design: towards an applied science of behaviour change

Behaviour change has become a hot topic. We describe a new approach, Behaviour Centred Design (BCD), which encompasses a theory of change, a suite of behavioural determinants and a programme design process. The theory of change is generic, assuming that successful interventions must create a cascade...

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Detalles Bibliográficos
Autores principales: Aunger, Robert, Curtis, Valerie
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Routledge 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5214166/
https://www.ncbi.nlm.nih.gov/pubmed/27535821
http://dx.doi.org/10.1080/17437199.2016.1219673