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How Social Ties Influence Consumer: Evidence from Event-Related Potentials
A considerable amount of marketing research has reported that consumers are more saliently influenced by friends (strong social ties) than by acquaintances and strangers (weak social ties). To shed light on the neural and psychological processes underlying such phenomenon, in this study we designed...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2017
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5232343/ https://www.ncbi.nlm.nih.gov/pubmed/28081196 http://dx.doi.org/10.1371/journal.pone.0169508 |