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How Social Ties Influence Consumer: Evidence from Event-Related Potentials

A considerable amount of marketing research has reported that consumers are more saliently influenced by friends (strong social ties) than by acquaintances and strangers (weak social ties). To shed light on the neural and psychological processes underlying such phenomenon, in this study we designed...

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Detalles Bibliográficos
Autores principales: Luan, Jing, Yao, Zhong, Bai, Yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2017
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5232343/
https://www.ncbi.nlm.nih.gov/pubmed/28081196
http://dx.doi.org/10.1371/journal.pone.0169508

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